Thinking & Insights
Ideas, perspective and expertise from the Husky Inc. team on consumer experience marketing and brand activation.
The Latest
Brand Strategy
Digital noise is at an all-time high. Brands that cut through are the ones showing up in person — in the aisle, at the shelf, in the hands of the shopper.
Mar 24, 2026
Campaign Planning
Above-the-line builds the dream. Below-the-line closes the sale. Treating them as competitors instead of partners is one of the most expensive mistakes in brand marketing.
Mar 17, 2026
Market Intelligence
Modern trade gets all the headlines, but the real volume in Bangladesh moves through a fragmented, relationship-driven network that most large brands still treat as an afterthought.
Mar 9, 2026
How-To
A bad brief produces a mediocre campaign no matter how talented the agency. Here is what the best briefs we have ever received had in common.
Mar 2, 2026
Brand Strategy
A 360° launch sounds comprehensive. In practice, most are 80% media and 20% everything else — which means the conversion machinery was never built.
Feb 20, 2026
Analytics
Impressions and footfall are vanity metrics if they cannot be traced to off-take. Here is the measurement framework we use with every client.
Feb 7, 2026